Alias

Alias is a new and exciting brand that strives to raise the standards when it comes MX products through innovation, functionality, quality and design. The company specializes in creating racing accessories of the highest quality while investing in first-class design. Besides self-designed racing clothes they also manufacture other racing equipment such as protection and gloves. They also have a wide selection of streetwear such as stylish hoodies, t-shirts and caps. The company was founded in 2011 and quickly began a collaboration with one of the best racing teams Geico Honda. Alias manufactures clothes for stars like Justin Barcia, Eli Tomac, Justin Bogle, Wil Hahn and Josh Grant. Thanks to Barcia and Tomac who won the East / West Lites competition in motocross exposed the brand which earned them much more visibility and expansion. Alias development has been exceptionally strong since its launch and there is more to be expected of this promising new brand in the future.